Blog

Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.

New Multi-Year Retail Marketing Contract with Adidas in the Middle East

Link, a global marketing execution and supply chain partner, has secured a new multi-year contract with Adidas to support the delivery of retail marketing materials across the Middle East. The agreement will see Link provide a range of creative services, retail marketing collateral and in-store materials, supporting Adidas in bringing campaigns to life across retail … Continued

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Link Sustainability Report 2026 Showcases Progress in Responsible Sourcing, Supply Chain Sustainability and ESG Performance

Link has published its Sustainability Report 2026, setting out the company’s latest progress across climate action, responsible sourcing, sustainable solutions, people and communities, and ESG governance. The report highlights measurable progress under Link’s One World strategy, including continued EcoVadis Platinum recognition, a CDP B climate score, expanded ESG footprint measurement and increased supplier engagement. The … Continued

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Link Appoints Tom Hunter to Lead Global Procurement, Sourcing and Supply Chain Strategy

Link, a global marketing procurement and supply chain solutions provider, has announced the appointment of Tom Hunter as Group Procurement Director. Tom joins Link’s Operating Board and will lead the company’s global procurement function. His appointment forms part of Link’s continued investment in its global operating model, strengthening its sourcing capabilities, supplier network and sustainable … Continued

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Women’s Equality Day: Why Gender Equality Strengthens Sustainable Supply Chains

Every year on 26 August, Women’s Equality Day recognises the progress made towards gender equality while reminding us that there is still work to be done. Although often associated with equal rights and representation, the conversation has expanded beyond the workplace. Today, businesses are increasingly recognising that gender equality is also fundamental to building resilient … Continued

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Link Strengthens Ethical and Inclusive Supply Chains Through Women-Owned Business Certification

Link continues to strengthen its commitment to responsible sourcing and inclusive procurement through recent progress supporting Women-Owned Business certification initiatives across key partners in the LATAM region.Working in alignment with the ethical, social, and sustainability standards required by global organisations such as L’Oréal, Link has actively supported partners in advancing internationally recognised Women-Owned Business certifications … Continued

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Different Contexts, Common Aspirations: Insights from Link’s Global Interns

From bustling cities to remote communities, young people around the world are shaped by different experiences and opportunities. Yet despite these differences, many share the same aspirations: to learn, grow, build successful careers and make a positive change. That’s the message behind this year’s International Youth Day theme, “Different Contexts, Common Aspirations.” Interns rated their … Continued

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Plastic Free July: Why Smarter Packaging Matters More Than Ever

Every year, Plastic Free July encourages people around the world to rethink their use of plastic and make small changes that contribute to a larger environmental impact. For businesses, however, the opportunity to drive change extends far beyond swapping a disposable item for a reusable alternative. Real impact happens when sustainability is embedded into everyday … Continued

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Optimising the Supply Chain: How Responsible Supply Chain Management Reduces Risk, Accelerates Innovation and Creates a Competitive Advantage

The role of procurement is evolving. Once viewed primarily as a function focused on cost, compliance and supplier governance, it is increasingly recognised as a strategic business function that helps organisations respond to disruption, strengthen supplier relationships and drive long-term business performance. This shift formed the basis of Link s session at ProcureCon Asia 2026, … Continued

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Shaping the Future Together: Highlights from Link’s Supplier Summit 2026

In today’s rapidly evolving business environment, strong partnerships are more important than ever. This year, Link welcomed more than 200 supply partners to our Supplier Summit 2026, bringing together Link senior leaders, strategic suppliers and colleagues from across our global business for an inspiring day of collaboration, insight and shared ambition. The event provided an … Continued

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