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Strategic Collaboration with Link Marks the Beginning of an Innovative Marketing Approach for Bacardi, Elevating Their Brand Presence across Brazil

Link, a renowned leader in the marketing and promotional industry, is excited to announce a new collaboration with global spirits giant, Bacardi. This strategic collaboration marks the beginning of an innovative journey aimed at revolutionising Bacardi’s brand presence across Brazil through Link’s expertise in point-of-sale marketing materials and promotional strategies.

Under this new integrator contract, Link will provide a comprehensive suite of Point-of-Sale Materials, Value Added Packages, Print and Promotional Products tailored specifically for Bacardi’s prestigious portfolio, which includes renowned brands like Bombay, Grey Goose, and Dewar’s. The initiative kicks off this Spring with an innovative campaign focused on enhancing the on-trade experience, featuring custom-designed bar items such as glass cups, paper cups, bags, and glasses.

George Homsi, Link’s Regional Managing Director for LATAM said, “I am thrilled with our new partnership with Bacardi. This collaboration not only highlights our strong history with industry giants like Heineken and Coca-Cola but also opens doors to foster innovation and enhance visibility for Bacardi’s brands in crucial markets. At Link, our dynamic and creative team is fully equipped to meet their marketing needs confidently, leverage our considerable expertise across a wide range of indirect marketing spend categories. We are proud to be entrusted with the delivery of not just innovative solutions but also sustainable practices for one of the most iconic brands in the beverage sector.”

As part of their collaboration, Link will also be organising an Innovation Day. This exclusive event will showcase the best new ideas to Bacardi’s marketing stakeholders, introduce Link’s dedicated service delivery date, and serve as a platform to collaborate on fresh promotional strategies for the on-trade sector.

Veridiana Carvalho, Bacardi’s Marketing Director for South America. reflected on the new partnership “At Bacardi, we consistently set high goals, and this partnership represents a strategic commitment to achieve them. It underscores our commitment to innovation and excellence in consumer engagement. We are looking forward to developing a close collaboration with Link, recognised for their innovative and disruptive strategies and their dedication to sustainability. We anticipate that this partnership will strengthen our market presence and help to sustain our competitive edge in the industry.”

This collaboration between Link and Bacardi is poised to set new benchmarks in the beverage industry, combining creative flair with strategic marketing to create memorable consumer experiences.