Creating value
From improving efficiencies and driving sales, to enhancing a brand’s reputation, our clients trust us to always find the best way.
Our approach
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Creative
We engage the human superpowers of curiosity and creativity to find solutions to our clients’ problems, great and small.
In our quest to challenge the status quo, we are constantly asking ‘what if?’. Passionate about the brands they work with, our designers challenge themselves every day to create new ways to better engage with consumers. From 3D product visualisation to the development of brand new product concepts, every day we deliver campaigns that delight and engage audiences everywhere.
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Technology
Link’s smart tech helps to create engaging campaigns designed to deliver your brand directly into the hand of your consumers.
Our technology provides the ability to control the availability of compliant and quality assured products worldwide, while streamlining workflows and offering crucial visibility. We measure ESG impact before activation and execute in the most effective possible way. Our tools work from a circular learning model – from design to measurement & learning – driving intelligence into every part of the process.
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Supply chains
2000+ suppliers, 150 countries, six continents. Spanning every procurement category, our supply chain is robust, compliant and transparent.
We have many years of experience and expertise in managing complex global value chains across a wide variety of product categories. We work on your behalf to procure products with a high perceived customer value – while helping you to reduce emissions, waste and water usage though the value chain by actively looking for sustainable alternatives.
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Innovation
We always have one eye on the future. In a rapidly changing industry, we keep our clients ahead of the game and their customers engaged.
Technology, materials and consumer tastes are constantly evolving. Tracking trends, encouraging creativity, finding new suppliers and embracing new technology – to stay ahead of the game and ensure you’re staying relevant, competitive and responsive to changing market dynamics. By keeping a long-term view, we can help our clients combine a profitable present with a successful future.
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Compliance
We leave no stone unturned to ensure our clients have full confidence in everything we propose and deliver.
Responsible behaviour and effective problem solving demands discipline and tenacity. Our compliance team maintains oversight to ensure that all suppliers, manufacturers and distributors involved in a supply chain meet the legal, ethical and regulatory requirements that govern their operations. This includes compliance with laws and regulations related to labour practices, environmental sustainability and product safety.
We understand your sector
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Health & Beauty
We have been working with the health & beauty sector since 2005. Our sector specialists work in partnership with your brand to understand where they can add value. As well as supporting your brand today in the design and manufacture of promotional accessories and gift packaging, we will have one eye on tomorrow. It’s a sector that moves fast, so trends forecasting is key to beating your competitors.
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FMCG
Fast and cost-effective solutions are what we do best. It’s why brands count on us to execute their biggest marketing campaigns. The combination of local teams and a global supply chain ensures we can source the right product, for the right price. We understand the exacting standards of product safety that this sector requires and we deliver high risk categories into 150 markets every day. You can put your trust in us.
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Food & Beverage
The food & beverage sector is much more than what goes into customers’ mouths. It’s about creating an experience. We’re constantly finding new ways to engage the senses, from POS displays to consumer giveaway items and everything in between. We give your customers a taste for your brand and leave them wanting more.
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Hospitality
Cost-saving is the hospitality industry’s main challenge right now – at the same time, maintaining and improving standards and experience. We can tap into our vast network to make this a reality for your brand, helping you create spaces and experiences that are as exciting as they are consistent. It’s not easy out there in the current climate. But we’re with you every step of the way.
