Your procurement partner
Always acting in your best interest.
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Merchandise
Well-researched, carefully-developed promotional products can build brand loyalty and drive repeat purchases. At Link, we produce merchandise that has high perceived customer value.
Perceived value today is based not only on the quality of the merchandise, but also how it’s made. Our brand merchandise is creatively crafted and responsibly sourced to ensure it resonates with your customers.
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Point of Sale
Point of sale materials are a proven way to capture customers’ attention and drive an uplift in sales. Here at Link, we relish finding new and exciting ways to make your products pop.
There are many moving parts to coordinate when producing point of sale materials. Our campaign management system handles every stage of the process, leveraging spend across markets and providing seamless reporting for the entire activation.
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Print
Print continues to show its durability for reaching and resonating with recipients. At Link, we harness all that’s good about print in a streamlined, environmentally-conscious and cost-effective way.
For print to compete with digital, speed to market is essential. Our specialist print teams manage a mature network of pre-approved print suppliers who collaborate via our intelligent technology solution to maintain quality and keep turnaround times to a minimum.
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Gifting
Gifting branded materials or virtual experiences to both potential and existing customers can help increase brand awareness and increase loyalty.
By offering unique and high-quality gifts, brands can stand out from competitors and create a memorable impression on customers, leading to increased trust and goodwill. At Link, we design and deliver gifts which require some outside-of-the-box thinking.
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Consumables
In addition to quality, safety and cost, a key consideration for consumables today is environmental impact. We help brands minimise waste and reduce their carbon footprint.
Link’s systemic approach and smart technology tools can build a comprehensive picture of your existing supply base and identify opportunities for improvement which drive significant, sustainable cost savings.
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Hotel Supplies
We understand that every hotel is unique. Our procurement platform focuses on each clients’ needs throughout the hotel opening process and beyond.
Link utilises our huge supplier network to leverage spend, reduce cost and improve profitability. This procurement-led approach means that our clients receive the highest quality products to meet brand standards and ensure a consistent guest experience worldwide.
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Technology
Designed to simplify complex procurement processes and reduce costs, procurement technology has become a must-have for businesses today. Link’s suite of tech helps you manage your campaigns efficiently and sustainably.
Data-driven tech provides the platform to create better campaigns in every category, from spend to sustainability. Our tools work from a circular learning model – from design to measurement & learning – driving intelligence into every part of the process.
Demand more from your procurement partner
More engaged customers
Your procurement partner should be adding value to your campaigns from ideation to execution. The collective goal being more engaged, happier customers. Link is redefining the client-partner relationship, constantly thinking from your brand’s perspective to deliver outstanding outcomes and delight customers.
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More sustainable thinking
Your procurement partner has a key role to play in helping you achieve your ESG goals. Not only in the sourcing of materials but also in the design of innovative eco-friendly solutions. Link helps you think outside the box and reduce your carbon footprint – providing you with key metrics based on your specific ESG targets.
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More value added
Your procurement partner should know your industry as well as you do, so that it can add maximum value to your business. Link has sector specialists who know what your customers are looking for and how best to deliver on – and exceed – those expectations. They can provide a fresh perspective on your business and set you on a path to growth.
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