Your positive change partner

World-class outsourced marketing execution providing the link between our clients and their future ambitions.

Customer first, always

Forward-thinking brands are demanding more from their procurement partnerships. More imaginative campaigns. More engaged customers. More sustainable thinking. And more value added, in all areas of the business. Our proactive mindset, ability to move fast, and desire to share knowledge and expertise, mean we put our clients at the heart of everything we do.
An eye on the future

Technology, materials and consumer trends are constantly evolving. In our rapidly changing industry, we need to stay ahead of the game – and on top of cultural shifts – if we want to remain relevant. By staying future facing, forward thinking and keeping a long-term view, every change we make for our clients is a step in the right direction.
Distinctly dependable

Our proven track record for exceeding expectations sets us apart. We understand how much rides on getting it right. Improving efficiencies, driving sales, enhancing a brand’s reputation – our clients trust us to always find the best way.
A force for better

We operate in an inherently wasteful industry, but the potential for change is there and we have a responsibility to lead it. Beyond getting our own house in order, we’re committed to encouraging and helping our clients move in the direction of a better world through the creation of shared value for all.

Our history

2005

Premiums sourcing agency founded by Alec Pettigrew

2010

US & Latin America Offices Open

2013

Global Contract:
MARS

2015

Expand to offer full outsourced marketing services

2018

30 Offices across
4 continents

2019

Outsourcing Contract:
Coca-Cola

2020

Global Contract:
Pernod Ricard

2023

New offices in Australia, Middle East and Central Asia

2025

700+ people in 66 locations worldwide

True global reach

Our teams in 50+ countries across six continents combine local knowledge with sector expertise to deliver exceptional outsourced marketing services and global brand programs in 200 markets worldwide.

Australia, Sydney

Azerbaijan, Baku

Bosnia and Herzegovina, Sarajevo

Brazil, São Paulo

Bulgaria, Sofia

Cambodia, Phom Penh

China, Shanghai

China, Shenzhen

Croatia, Zagreb

Cyprus, Nicosia

Czech Republic, Prague

France, Paris

Germany, Stuttgart

Greece, Athens

Hong Kong, Head Office (APAC)

Hungary, Budapest

India, New Delhi

Indonesia, Jakarta

Italy, Milan

Japan, Tokyo

Kazakhstan, Almaty City

Kenya, Nairobi

Malaysia, Selangor

Mexico, Mexico City

Netherlands, Amsterdam

New Zealand, Auckland

Nigeria, Lagos

Pakistan, Lahore

Philippines, Angeles City

Poland, Warsaw

Portugal, Lisbon

Romania, Bucharest

Serbia, Belgrade

Slovenia, Ljubljana

South Africa, Johannesburg

South Africa, Durban

South Africa, Cape Town

Spain, Madrid

Switzerland, Zurich

Taiwan, Taipei

Thailand, Bangkok

Turkey, Istanbul

UAE, Dubai

United Kingdom, Head Office

USA, New Jersey

Vietnam, Ho Chi Minh

Meet the team

In a B2B world, we are distinctly human. Our teams are creative, hardworking and passionate about what they do. Privately owned, and with 30 years experience in the marketing services industry, driving change, finding answers and creating value is what makes us tick.

Alec founded Link in 2005, building the business into a market-leader in global marketing services. He continues to provide guidance & insight to the leadership team.

Alec Pettigrew

Chairman

Joining the Link Board in 2022, Mark’s role as Chief Executive Officer is focused on the strategic development and deployment of a global growth strategy for Link.

Mark McDonnell

Chief Executive Officer

John has 20+ years’ experience in the marketing services industry and manages key client relationships and drives new business opportunities.

John Pollock

Chief Sales Officer

Responsible for evolving Link’s operational systems & technology platforms. Nick also oversees our commercial & legal arrangements and drives the development of global supply chains.

Nick Wall

Chief Commercial Officer

A seasoned finance leader with more than two decades of global experience, Jonathan joins the Link leadership team at a time of rapid expansion and transformation, bringing with him a wealth of global financial leadership expertise across multiple sectors.

Jonathan Allard

Group Chief Financial Officer

Driving Link’s Sustainability aspirations, Emma leads a dedicated team responsible for the delivery of ESG targets and engaging in client collaboration to help create a more sustainable future for all.

Emma Pomeroy

Chief Sustainability Officer

Wai Hoong has responsibility for planning, development, implementation and management of our overall quality, safety, vendor compliance, sustainability and accreditation.

Lee Wai Hoong

Chief Quality & Compliance Officer

Lisa brings over 20 years of expertise in driving profitable growth through strategic client engagement, international experience, and a focus on developing high-performing teams.

Lisa Bonney

Regional Managing Director, EMEA

With decades of experience driving growth, strategy and operational excellence across APAC, Dan brings a powerful blend of leadership, commercial insight and transformation expertise to our global team.

Dan Healy

Regional Managing Director, APAC

Over the past 15 years, Vanessa has worked extensively within the Integrator Model, managing Sales and Operations across Latin America and driving regional performance through strategic planning, operational excellence, and strong commercial leadership.

Vanessa Fassolas

Regional Managing Director, LATAM

With over 30 years of experience in the marketing, print and media industry—spanning both operational and sales leadership roles.

Ian Sullivan

Global New Business Director

Sue takes responsibility for the culture, capabilities and talent across our business. Her focus is to support our business ambitions by ensuring our people are engaged, happy and committed.

Sue Harris

HR Director

Driving Link’s Operations in Asia, Noel leads a dedicated team from Link's Hong Kong HQ. He is responsible for sourcing & merchandising in China and our wider APAC supply chain operations.

Noel Menassa

Operations Director

Delivering Link’s complex change programs, Juliet leads an experienced team accountable for the deployment of scalable and right sized solutions that promotes our ‘Positive Change Partner’ values.

Juliet Powell

Transformation Director

Responsible for the management of administration teams across Link’s 50+ offices. With over 25 years’ experience, her exceptional organisational skills provide robust admin support for Link’s teams worldwide.

Iris Lam

Director of Administrative Services

Join our team