Blog

Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.

Earth Day 2026: Building Better Supply Chain

Earth Day is one of the most widely recognised global environmental events and serves as an important reminder of the shared responsibility businesses have in protecting the planet. As organisations continue to review their environmental impact, the focus is increasingly moving from individual actions to the broader systems that support global production, sourcing and consumption. … Continued

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Link’s New Managing Director for Latin America Set to Accelerate Growth and Strengthen Client Partnerships in the Region

Link has announced the appointment of Vanessa Fassolas as Regional Managing Director for Latin America, reinforcing the company’s commitment to accelerating growth and strengthening client partnerships across the region. Vanessa brings more than 20 years of professional experience leading multifunctional and multicultural teams within multinational companies across the technology and graphic industries. Over the past … Continued

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Link Achieves Outstanding 97% Score in TfS Audit, Reinforcing Commitment to Responsible Business Practices

Link is proud to announce the successful completion of its latest Together for Sustainability (TfS) audit, achieving an outstanding 97% score, a significant improvement from 84% in its previous assessment. The audit, conducted in January 2026 by Intertek Testing Services, evaluated Link’s operations against the TfS Code of Conduct and applicable local legislation. The comprehensive … Continued

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Sustainability Still the #1 Trend in Marketing Procurement in 2026

In 2026, sustainability is no longer a marketing message, it’s a procurement and brand requirement. Across promotional products, GWP, POSM and print, brands are being held to higher standards by consumers, retailers and internal stakeholders. What has changed this year is not whether sustainability matters, but how rigorously it is measured, specified and delivered. Responsible … Continued

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Link’s Collaboration with Alpina is Driving Integrated & Innovative Marketing Execution in Colombia

Link, a global leader in marketing procurement and sustainable brand execution, is proud to announce a new partnership with Alpina, one of Colombia’s most iconic multinational food and beverage companies. As part of this exciting new collaboration, Link will manage the delivery of Print, POSM, and Promotional Items across Alpina’s nationwide campaigns, combining creative innovation … Continued

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Link Wins Prestigious “Golden Leaf Award” for Outstanding Global Partnership with Herbalife

We’re proud to announce that it has been honoured with Herbalife’s highly respected Golden Leaf Award, recognising exceptional vendor partnerships across the company’s global operations. The award was presented during Herbalife’s 6th Annual Golden Leaf Awards ceremony, where senior leaders celebrated supplier partners who enable the company to deliver world-class nutrition products, empower distributors, and … Continued

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Link Launches Global AI Upskilling Programme to Boost Team Expertise and Drive Innovation

Link, a global leader in brand activation, has successfully completed a comprehensive, company-wide AI upskilling programme, equipping their global teams with the knowledge and confidence to harness artificial intelligence for smarter, faster and more effective marketing solutions. The programme featured three interactive training modules, designed and delivered by Link’s Operations Teams. These modules were delivered … Continued

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This Christmas, Sustainable Seasonal Packaging Takes Centre Stage Across Europe

The festive season remains a high-impact moment for retail brands across Europe. With sustainability expectations higher than ever, innovation leaders are reimagining seasonal packaging to deliver magic that is mindful of the planet. This year, industry momentum is shifting toward smarter formats and material strategies that reduce waste through increased reuse, refill and recyclability. Across … Continued

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