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Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.

This Christmas, Sustainable Seasonal Packaging Takes Centre Stage Across Europe

The festive season remains a high-impact moment for retail brands across Europe. With sustainability expectations higher than ever, innovation leaders are reimagining seasonal packaging to deliver magic that is mindful of the planet. This year, industry momentum is shifting toward smarter formats and material strategies that reduce waste through increased reuse, refill and recyclability. Across … Continued

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Link New State-of-the-Art Office in São Paulo, Brazil

Link has opened a new state-of-the-art office in São Paulo, marking another milestone in its strategic growth across Latin America. This bespoke new workspace will double operational capacity and support Link’s projected growth for the next two years. The move follows a period of significant expansion, with Link’s LATAM team growing by 400% since 2022, … Continued

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Link Appoints Dan Healy as Regional Managing Director, APAC

Link, a global leader in marketing procurement and sustainable brand execution, has recently announced the appointment of Dan Healy as Regional Managing Director for Asia Pacific with decades of experience leading growth and transformation across international markets, Dan has built a distinguished career spanning APAC and EMEA and brings with him extensive leadership experience and … Continued

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Link Wins 2025 MarCom Gold Award for Schweppes “Lift & Learn” Activation in Greece

Link, a global marketing execution and procurement partner to the world’s leading brands, has been honoured with a 2025 MarCom Gold Award for its innovative “Lift & Learn” campaign for Schweppes in Greece. The award recognises Link’s creative and technical excellence in developing a bespoke Free-Standing Display Unit designed to reposition Schweppes flavoured variants as … Continued

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United Nations Day 2025: Reaffirming Our Shared Future

Every year on 24 October, the world pauses to observe United Nations Day, a commemoration of the date in 1945 when the UN Charter officially came into force, laying the foundation for multilateral cooperation, peace, and shared development. At Link, we believe deeply in the power of connection between brands and people, between purpose and … Continued

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Link’s ESG Calculator Delivers Major Carbon Reductions and Supply Chain Transparency in First Year

Link’s Product Lifecycle Analysis Calculator, launched in early 2024, is already delivering significant sustainability gains across the global supply chains managed by the leading outsourced marketing services provider. Now fully integrated into Link’s technology platform and embedded across client services teams in 60+ countries, the tool is transforming how brands understand and reduce the environmental … Continued

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Planting the Future, Driving Positive Change: A Shared Commitment to Sustainability with L’Oréal

In collaboration with L’Oréal and Fundación Red de Árboles, Link’s Latam team came together in Tabio, Colombia for Plant the Future — a reforestation initiative dedicated to restoring ecosystems and creating lasting impact. Together with 35 participants, we planted 80 native trees from three species, reinforcing our shared commitment to protecting biodiversity and restoring ecosystems. … Continued

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Beyond the Logo: How Promotional Merchandise Drives Better Brand Impact

Promotional merchandise is no longer just an event giveaway — it’s one of the most powerful channels for building consumer connection. Our new Insight Report explores why branded merchandise consistently delivers exceptional results on brand recall, loyalty, and ROI. Some highlights: 89% of consumers remember a brand after receiving a promotional product. 80% of consumers … Continued

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