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Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.

From TCO to TVO: Why Marketing Procurement’s Future Depends on Value, Visibility and Alignment

At this year’s ProcureCon Marketing, one topic generated particular interest among procurement, marketing and agency leaders: how can marketing procurement move beyond cost control and demonstrate genuine strategic value? For years, procurement success has largely been measured through a Total Cost of Ownership (TCO) lens, with a focus on savings, efficiencies and governance. Yet as … Continued

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Link Achieves EcoVadis Platinum Rating for the Second Consecutive Year

Recognition places Link among the top 1% of companies assessed globally for sustainability performance. Link is proud to announce that it has been awarded the prestigious EcoVadis Platinum rating for the second consecutive year, reaffirming its position as a global leader in sustainability, responsible sourcing and ethical business practices. The Platinum rating is awarded to … Continued

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World Environment Day 2026: Turning Awareness into Action

Every year, World Environment Day provides an opportunity to reflect on the environmental challenges facing our planet and the role businesses can play in driving positive change. While environmental awareness continues to grow, organisations are increasingly being asked to move beyond commitments and demonstrate measurable progress. Customers, employees, regulators and investors are placing greater emphasis … Continued

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Earth Day 2026: Building Better Supply Chain

Earth Day is one of the most widely recognised global environmental events and serves as an important reminder of the shared responsibility businesses have in protecting the planet. As organisations continue to review their environmental impact, the focus is increasingly moving from individual actions to the broader systems that support global production, sourcing and consumption. … Continued

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Link’s New Managing Director for Latin America Set to Accelerate Growth and Strengthen Client Partnerships in the Region

Link has announced the appointment of Vanessa Fassolas as Regional Managing Director for Latin America, reinforcing the company’s commitment to accelerating growth and strengthening client partnerships across the region. Vanessa brings more than 20 years of professional experience leading multifunctional and multicultural teams within multinational companies across the technology and graphic industries. Over the past … Continued

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Link Achieves Outstanding 97% Score in TfS Audit, Reinforcing Commitment to Responsible Business Practices

Link is proud to announce the successful completion of its latest Together for Sustainability (TfS) audit, achieving an outstanding 97% score, a significant improvement from 84% in its previous assessment. The audit, conducted in January 2026 by Intertek Testing Services, evaluated Link’s operations against the TfS Code of Conduct and applicable local legislation. The comprehensive … Continued

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Sustainability Still the #1 Trend in Marketing Procurement in 2026

In 2026, sustainability is no longer a marketing message, it’s a procurement and brand requirement. Across promotional products, GWP, POSM and print, brands are being held to higher standards by consumers, retailers and internal stakeholders. What has changed this year is not whether sustainability matters, but how rigorously it is measured, specified and delivered. Responsible … Continued

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Link’s Collaboration with Alpina is Driving Integrated & Innovative Marketing Execution in Colombia

Link, a global leader in marketing procurement and sustainable brand execution, is proud to announce a new partnership with Alpina, one of Colombia’s most iconic multinational food and beverage companies. As part of this exciting new collaboration, Link will manage the delivery of Print, POSM, and Promotional Items across Alpina’s nationwide campaigns, combining creative innovation … Continued

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