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Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.

Different Contexts, Common Aspirations: Insights from Link’s Global Interns

From bustling cities to remote communities, young people around the world are shaped by different experiences and opportunities. Yet despite these differences, many share the same aspirations: to learn, grow, build successful careers and make a positive change. That’s the message behind this year’s International Youth Day theme, “Different Contexts, Common Aspirations.” Interns rated their … Continued

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Plastic Free July: Why Smarter Packaging Matters More Than Ever

Every year, Plastic Free July encourages people around the world to rethink their use of plastic and make small changes that contribute to a larger environmental impact. For businesses, however, the opportunity to drive change extends far beyond swapping a disposable item for a reusable alternative. Real impact happens when sustainability is embedded into everyday … Continued

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Optimising the Supply Chain: How Responsible Supply Chain Management Reduces Risk, Accelerates Innovation and Creates a Competitive Advantage

The role of procurement is evolving. Once viewed primarily as a function focused on cost, compliance and supplier governance, it is increasingly recognised as a strategic business function that helps organisations respond to disruption, strengthen supplier relationships and drive long-term business performance. This shift formed the basis of Link s session at ProcureCon Asia 2026, … Continued

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White Paper Reveals Why Execution Is Becoming the Decisive Competitive Advantage in the Beverage Industry

Link has launched a new Beverage White Paper, providing brands with critical insights into the market forces reshaping the global beverage sector and the strategies required to drive sustainable growth. As consumer expectations continue to evolve and retail environments become increasingly fragmented, beverage brands face mounting pressure to differentiate and deliver consistent experiences across every … Continued

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Shaping the Future Together: Highlights from Link’s Supplier Summit 2026

In today’s rapidly evolving business environment, strong partnerships are more important than ever. This year, Link welcomed more than 200 supply partners to our Supplier Summit 2026, bringing together Link senior leaders, strategic suppliers and colleagues from across our global business for an inspiring day of collaboration, insight and shared ambition. The event provided an … Continued

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From TCO to TVO: Why Marketing Procurement’s Future Depends on Value, Visibility and Alignment

At this year’s ProcureCon Marketing, one topic generated particular interest among procurement, marketing and agency leaders: how can marketing procurement move beyond cost control and demonstrate genuine strategic value? For years, procurement success has largely been measured through a Total Cost of Ownership (TCO) lens, with a focus on savings, efficiencies and governance. Yet as … Continued

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Link Achieves EcoVadis Platinum Rating for the Second Consecutive Year

Recognition places Link among the top 1% of companies assessed globally for sustainability performance. Link is proud to announce that it has been awarded the prestigious EcoVadis Platinum rating for the second consecutive year, reaffirming its position as a global leader in sustainability, responsible sourcing and ethical business practices. The Platinum rating is awarded to … Continued

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World Environment Day 2026: Turning Awareness into Action

Every year, World Environment Day provides an opportunity to reflect on the environmental challenges facing our planet and the role businesses can play in driving positive change. While environmental awareness continues to grow, organisations are increasingly being asked to move beyond commitments and demonstrate measurable progress. Customers, employees, regulators and investors are placing greater emphasis … Continued

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