Blog

Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.

Link Appoints Dan Healy as Regional Managing Director, APAC

Link, a global leader in marketing procurement and sustainable brand execution, has recently announced the appointment of Dan Healy as Regional Managing Director for Asia Pacific with decades of experience leading growth and transformation across international markets, Dan has built a distinguished career spanning APAC and EMEA and brings with him extensive leadership experience and … Continued

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Link Wins 2025 MarCom Gold Award for Schweppes “Lift & Learn” Activation in Greece

Link, a global marketing execution and procurement partner to the world’s leading brands, has been honoured with a 2025 MarCom Gold Award for its innovative “Lift & Learn” campaign for Schweppes in Greece. The award recognises Link’s creative and technical excellence in developing a bespoke Free-Standing Display Unit designed to reposition Schweppes flavoured variants as … Continued

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United Nations Day 2025: Reaffirming Our Shared Future

Every year on 24 October, the world pauses to observe United Nations Day, a commemoration of the date in 1945 when the UN Charter officially came into force, laying the foundation for multilateral cooperation, peace, and shared development. At Link, we believe deeply in the power of connection between brands and people, between purpose and … Continued

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Link’s ESG Calculator Delivers Major Carbon Reductions and Supply Chain Transparency in First Year

Link’s Product Lifecycle Analysis Calculator, launched in early 2024, is already delivering significant sustainability gains across the global supply chains managed by the leading outsourced marketing services provider. Now fully integrated into Link’s technology platform and embedded across client services teams in 60+ countries, the tool is transforming how brands understand and reduce the environmental … Continued

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Planting the Future, Driving Positive Change: A Shared Commitment to Sustainability with L’Oréal

In collaboration with L’Oréal and Fundación Red de Árboles, Link’s Latam team came together in Tabio, Colombia for Plant the Future — a reforestation initiative dedicated to restoring ecosystems and creating lasting impact. Together with 35 participants, we planted 80 native trees from three species, reinforcing our shared commitment to protecting biodiversity and restoring ecosystems. … Continued

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Beyond the Logo: How Promotional Merchandise Drives Better Brand Impact

Promotional merchandise is no longer just an event giveaway — it’s one of the most powerful channels for building consumer connection. Our new Insight Report explores why branded merchandise consistently delivers exceptional results on brand recall, loyalty, and ROI. Some highlights: 89% of consumers remember a brand after receiving a promotional product. 80% of consumers … Continued

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A Global Moment for a Shared Future: APAC Supplier Summit 2025

This year marked a major milestone in our global journey — bringing together over 200 of our supply partners for our 2025 APAC Supplier Summit. With teams flying in from six continents, this wasn’t just a meeting. It was a moment — one that reinforced how strong supplier relationships can drive shared success, from the … Continued

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Link Publishes Sustainability Report 2025, Marking Significant Milestone in ESG Leadership

Link, a trusted partner for the world’s leading brands in marketing execution and sustainable procurement, today announced the publication of its 2025 Sustainability Report. The report details the company’s progress and achievements across its Environmental, Social, and Governance (ESG) commitments for the 2024 reporting year, underscoring Link’s mission to deliver smarter, more sustainable marketing solutions. … Continued

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