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Link, a global leader in brand activation, has successfully completed a comprehensive, company-wide AI upskilling programme, equipping their global teams with the knowledge and confidence to harness artificial intelligence for smarter, faster and more effective marketing solutions. The programme featured three interactive training modules, designed and delivered by Link’s Operations Teams. These modules were delivered … Continued

The festive season remains a high-impact moment for retail brands across Europe. With sustainability expectations higher than ever, innovation leaders are reimagining seasonal packaging to deliver magic that is mindful of the planet. This year, industry momentum is shifting toward smarter formats and material strategies that reduce waste through increased reuse, refill and recyclability. Across … Continued

Link has opened a new state-of-the-art office in São Paulo, marking another milestone in its strategic growth across Latin America. This bespoke new workspace will double operational capacity and support Link’s projected growth for the next two years. The move follows a period of significant expansion, with Link’s LATAM team growing by 400% since 2022, … Continued

Link, a global leader in marketing procurement and sustainable brand execution, has recently announced the appointment of Dan Healy as Regional Managing Director for Asia Pacific with decades of experience leading growth and transformation across international markets, Dan has built a distinguished career spanning APAC and EMEA and brings with him extensive leadership experience and … Continued