Blog - Link

How Sustainable Procurement can Drive Positive Change

Sustainable Procurement – taking the environment and society into consideration as part of the procurement process – is an important way to help build sustainable value chains. On World Sustainable Procurement Day (21st March) Links’s Chief Sustainability Officer, Emma Pomeroy, considers how the company is leveraging the power of sustainable procurement to facilitate positive change through complex, global supply … Continued

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Link and Diageo Strengthen Ties with Multi-Contract Renewal in Africa

Link and Diageo strengthen ties with a multi-contract renewal which facilitate unprecedented growth in Africa. We’re delighted to confirm the renewal of two key contracts in the Africa region with Diageo, a global leader in premium drinks with over 200 brands in more than 180 countries worldwide. This commitment solidifies a strong relationship that has … Continued

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Link and Diageo Renew Major Outsourcing Contract in Southeast Asia

ASL is delighted to confirm the re-signing of key contracts in Southeast Asia with Diageo, solidifying a global relationship spanning four years. This renewed commitment from Diageo will see ASL continue to provide the world-leading premium drinks brand with the highest quality print, point of sale materials…

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Link & Coca-Cola Deepen Their Global Collaboration with a Strategic Partnership in China

Link is proud to announce a strengthened global reach and extended strategic partnership with The Coca-Cola Company in China. This partnership is a significant milestone for both companies and further demonstrates their commitment to reaching new heights in the global outsourced marketing services space. The partnership will provide increased opportunities for both companies to drive … Continued

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Link Delivering Workflow Efficiencies and Cost Savings for Coca-Cola Europacific Partners

Coca-Cola Europacific Partners (CCEP) is a dominant force in the global consumer goods market serving 29 countries. With such a broad scope of operations, the complexity of its marketing activations can be difficult to manage. Link started working with CCEP 4 years ago and has since won a major outsourcing contract with the company, serving … Continued

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Link Wins gold at the World Leading Retail Marketing Awards, Popai Brasil for their collaboration with Heineken

PRESS RELEASE Participating in the prestigious POPAI Brasil Awards for the first time this year, Link is proud to announce that it received a Gold Award in the Displays and Promotional Materials category. Link’s strategic collaboration with Heineken and EA Agency, has resulted in the creation of an innovative new ice bucket that reflects Heineken’s … Continued

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Link’s South African Heineken Team Growing From Strength To Strength

As Link continues to grow at an outstanding rate, we are consistently focusing our time and efforts on developing teams with expertise in order to provide the highest quality of service to all of our clients.The South African Heineken Outsourcing Team was formed in 2021, when Link’s global outsourcing contract with Heineken went live in … Continued

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Philippines Centre of Excellence Scales Up Support Capabilities as Link’s Business Expansion Continues

In 2005, Alec Pettigrew founded Link as a provider of promotional goods for the consumer brand market. Today, rebranded as Link in 2023, the company is is a leading marketing services business, sourcing marketing materials on global scale for the world’s biggest brands. Servicing 200+ markets, Link now has 59 offices in 53 countries, developing, … Continued

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Link’s Teams Extend Their Product Knowledge & Expertise

We love extending our knowledge and generating new ideas for clients! Link’s Portugal team visited an excellent and versatile local manufacturer, Jocril, last week to learn about the diversity of methods & techniques used for product decoration. During their visit, the team learnt about printing and decoration options on a huge variety of promotional products … Continued

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