Link, a global marketing execution and supply chain partner, has secured a new multi-year contract with Adidas to support the delivery of retail marketing materials across the Middle East.
The agreement will see Link provide a range of creative services, retail marketing collateral and in-store materials, supporting Adidas in bringing campaigns to life across retail environments throughout the region. By combining creative expertise with execution excellence, Link will help enhance brand visibility, create engaging shopper experiences and ensure consistent brand delivery at every touchpoint. In-store marketing materials remain a key component of successful retail campaigns, enabling brands to deliver consistent messaging, enhance the shopper journey and maximise the impact of their marketing investments at the point of sale.
The contract further strengthens Link’s presence in the Middle East and reflects the company’s continued growth in supporting global brands with scalable, locally delivered marketing execution solutions.
Ian Sullivan, Global New Business Director at Link, said, “We are delighted to be partnering with Adidas on this exciting programme. Our teams are passionate about helping brands bring their campaigns to life in-store, and this appointment reflects the confidence placed in Link’s ability to deliver high-quality, efficient and sustainable retail marketing solutions. We look forward to supporting Adidas across the region and helping create impactful experiences for consumers.”
Mark McDonnell, Chief Executive Officer at Link, added, “Adidas is one of the world’s most recognised brands, and we are proud to support its retail marketing objectives in the Middle East.
This partnership reinforces our continued growth strategy and demonstrates the value Link brings through its integrated marketing execution and supply chain capabilities”.
The appointment adds to Link’s growing portfolio of global consumer brands and further reinforces its position as the leading trusted partner for retail marketing execution, procurement and supply chain solutions worldwide