The retail landscape is constantly evolving, with modern trade shoppers moving quickly and making automated decisions. In today’s competitive environment, winning the point of purchase requires brands to interrupt routine shopping moments through innovative, immersive and locally tailored experiences that capture consumer attention and turn passive passers-by into active brand advocates.
Recognising excellence in marketing and communication worldwide, the 2026 MarCom Awards recently awarded Link a Gold MarCom Award for our dynamic Sprite x EuroLeague In-Store Activation in Greece, as well as an Honourable Mention for the personalised Share a Coke In-Store Activation in Slovenia.
By translating overarching global campaign strategies into high-impact retail environments, these campaigns demonstrated how creative design, physical play, digital interactivity and instant gratification can come together to drive both consumer engagement and commercial success.
In Greece, the Sprite x EuroLeague activation brought basketball culture into the retail aisle. Featuring a front-facing installation, physical gameplay, a digital quiz and a 100% instant-win mechanic, the activation achieved a 55% engagement rate across 2,720 consumer contacts and a 65% product sampling rate, far exceeding client KPIs.
Meanwhile in Slovenia, the Share a Coke activation brought campaign personalisation into the store through a bespoke structure anchored by an oversized 3D-printed Coca-Cola bottle with a curved digital display. Shoppers searched a database to project their own names onto the bottle label, earning 9/10 ratings across Impact & Appeal, Brand Expression and Audience Fit from our Campaign Effectiveness evaluation.
These achievements highlight how thoughtful localisation and seamless multi-channel execution can transform traditional retail displays into high-converting brand experiences.
At Link, we are dedicated to helping the world’s biggest brands realise their ambitions through progressive, world-class marketing execution. By bridging physical and digital engagement, we continue to create meaningful consumer connections and deliver measurable ROI targets for our global partners.
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