Link is pleased to announce a new regional partnership with leading global consumer healthcare business, Kenvue, supporting the company’s promotional merchandise requirements across Latin America through an integrated procurement and supply model.
The agreement marks an important milestone in Link’s continued growth across the region and reflects a shared commitment to delivering greater alignment, efficiency and consistency across multiple Latin American markets. Under the partnership, Link will provide end-to-end promotional merchandise solutions designed to simplify procurement processes and support local market needs through a coordinated regional framework.
The partnership has been established under an Integrator Model, enabling a more streamlined and scalable approach to promotional merchandise management while maintaining the flexibility required to support diverse market requirements.
“We are delighted to begin this partnership with Kenvue and support its promotional merchandise strategy across Latin America,” said Vanessa Fassolas, Link’s Regional Managing Director, LATAM. “By combining regional oversight with local market expertise, we can help drive greater consistency, operational efficiency and value across the programme. We look forward to building a strong and collaborative relationship with the Kenvue team.”
Diogo Henrique Dias, Procurement Manager, Marketing Category at Kenvue, commented, “We are excited to partner with Link as we establish a more aligned approach to promotional merchandise management across Latin America. Their regional capabilities, operational expertise and collaborative approach will support our ambition to create a more streamlined and effective programme across the markets we serve.”
This partnership reinforces Link’s commitment to delivering integrated promotional merchandise solutions that help global organisations achieve regional alignment while maintaining the agility needed to meet local business objectives. By combining strategic procurement expertise with a strong supplier network and market knowledge, Link continues to support leading brands in creating efficient, scalable and impactful marketing supply chains.