Every year on 24 October, the world pauses to observe United Nations Day, a commemoration of the date in 1945 when the UN Charter officially came into force, laying the foundation for multilateral cooperation, peace, and shared development.
At Link, we believe deeply in the power of connection between brands and people, between purpose and practice, and between local action and global impact. As a proud participant in the United Nations Global Compact and contributor to its annual Communication on Progress (COP), we reaffirm our dedication to advancing the UN’s principles on human rights, labour, environment, and anti-corruption. UN Day offers a moment to reflect on how those connections can strengthen our collective capacity to respond to humanity’s most pressing challenges.
Why UN Day Matters
A milestone in global governance: The Charter’s activation in 1945 marked the birth of the United Nations, formalizing a shared commitment to peace, human rights, and international collaboration.
A reminder of shared responsibility: More than a symbolic date, UN Day is intended “to make known to the people of the world the aims and achievements of the United Nations and to gain their support for its work.”
A lens on our modern challenges: Over the decades, the UN has expanded its mandate beyond peacekeeping to include sustainable development, climate action, public health, and more.
An invitation to engage: Through observances, campaigns, and grassroots events, UN Day inspires action at every level — from individual citizens to global institutions.
What UN Day Means to Link
As a positive change partner, Link operates at the intersection of brand, supply chain, and sustainability. Here’s how UN Day resonates with what we do:
Aligning brand with purpose
For brands to be credible, their values must shine through every touchpoint from merchandise to packaging to campaigns. UN Day reminds us that purpose isn’t an accessory, it’s foundational.
Embedding sustainability in procurement
The United Nations’ work in environment, climate, and social equity underscores the imperative for sustainable sourcing. Whether through low-carbon materials, ethical labor practices, or circular design, Link’s approach echoes the UN’s triple planetary agenda.
Amplifying partnerships
No organization can succeed alone. Progress depends on collaboration across sectors, geographies, and disciplines. At Link, we strive to be that connective tissue, helping brands scale responsible impact.
Engaging audiences meaningfully
UN Day reminds us that awareness is the first step toward action. Brands have the power (and responsibility) to educate, inspire, and mobilize their communities in support of shared global goals.
A Call to Action!
UN Day isn’t simply a date to commemorate; it’s a moment to renew our commitments.
For brands, it’s a reminder that every product, campaign, and partnership has potential to contribute or detract from the world we share.
For organizations like Link, it’s a reaffirmation of why we exist: to bridge ambition and execution, while protecting people and planet.
And for every individual, it’s a chance to reflect: What can I do in my work, community, or everyday habits to live more in harmony with global progress?
Let’s use October 24th not only to celebrate, but to recommit to stronger collaboration, more courageous ambition, and a world where purpose leads the way.