“Let us be good stewards of the Earth we inherited. All of us have to share the Earth’s fragile ecosystems and precious resources, and each of us has a role to play in preserving them.” — Kofi Annan
With the goal of advancing peace, security and human rights worldwide, the United Nations (UN) has been a ray of hope, cooperation, and solidarity since its establishment in 1945. Every year on October 24th, we celebrate United Nations Day, remembering the organization’s great accomplishments and reaffirming our shared commitment to tackling the world’s most urgent problems.
The UN’s Enduring Legacy: Building a Sustainable Future
The UN’s mandate has always been broad, covering everything from ending poverty to resolving conflicts. But in recent decades, the organization’s work has been increasingly focused on social justice, environmental stewardship and sustainability. Adopted in 2015, the Sustainable Development Goals (SDGs) of the United Nations set forward a bold plan to change the world by 2030. These 17 objectives offer a road map for eradicating poverty, safeguarding the environment and guaranteeing that everyone lives in peace and prosperity.
The interconnectedness of the SDGs is among its most important features. Reaching one objective frequently leads to advancement in another. For instance, achieving Goal 13—Climate Action—is crucial to supporting health and well-being (Goal 3) and guaranteeing clean water and sanitation (Goal 6). The reason the SDGs are such a potent framework for promoting systemic change is because of their integrated approach.
Celebrating Partnerships and Collective Action
The UN has long recognized that global challenges require global solutions. No single entity—whether a country, organization, or company—can address complex issues like climate change or inequality on its own. As such, partnerships lie at the heart of the UN’s work, driving progress by aligning the efforts of governments, businesses, and civil society.
On this United Nations Day, we salute the strength of teamwork. Businesses from all sectors are taking the initiative to incorporate sustainability into their main plans and match the SDGs with their corporate goals. These collaborations are essential to developing scalable solutions that benefit individual businesses as well as promote favourable, long-term effects on the environment and society.
At Link, we are proud to contribute to this global movement. Through our commitment to ESG principles, we strive to accelerate positive change within our value chain and beyond. By integrating sustainability into everything we do—from reducing our environmental footprint to supporting diverse and inclusive workplaces—we aim to play our part in achieving the SDGs and advancing the UN’s vision for a better future.
Contact our ESG & Sustainability Team to discover more about our work to create more sustainable marketing materials, campaigns and activations.