In collaboration with L’Oréal and Fundación Red de Árboles, Link’s Latam team came together in Tabio, Colombia for Plant the Future — a reforestation initiative dedicated to restoring ecosystems and creating lasting impact.
Together with 35 participants, we planted 80 native trees from three species, reinforcing our shared commitment to protecting biodiversity and restoring ecosystems. Beyond planting, participants joined insightful talks led by Fundación Red de Árboles, which highlighted the importance of environmental care and the role trees play in combating climate change. The activity concluded with valuable moments of connection as Link and L’Oréal teams came together to reflect on the impact of the day.
Fundación Red de Árboles is a Colombian non-profit organisation dedicated to reforestation, conservation, and environmental education. Through community-based projects and corporate partnerships, the foundation has planted thousands of trees across Colombia — turning collective action into lasting environmental impact.
Shared Values, Positive Recognition
The response from our client partners was overwhelmingly positive. L’Oréal’s Procurement Team expressed their appreciation, “The day not only gave us the opportunity to spend invaluable time in nature and strengthen our team bonds, but it also resonated deeply with L’Oréal’s commitment to sustainability. We are proud to have partners like Link, who share our vision and act in alignment with the importance of these initiatives,” said Natalia Martinez, Sourcing Leader- R&P & Marketing of L´Oréal CERAN (Centro América & Región Andina).
This recognition highlights the power of collaboration, proving that sustainability creates positive change when partners share the same values.
A Broader Commitment
Volunteering is a cornerstone of our One World Strategy, and initiatives like this bring it to life. Our Chief Sustainability Officer, Emma Pomeroy, explains, “Our One Day initiative — a paid day for Link members to volunteer, is a key pillar of our One World strategy. Activities like Plant the Future not only create real environmental impact, but also bring together our teams, clients and partners around a shared goal: building a better future for all.”
Plant the Future was more than planting trees, it was about planting hope, creating awareness and strengthening our bond with a valued client partner. At Link, we are committed to working hand in hand with our clients to drive positive change and build a better future for generations to come.
Together with L’Oréal, we demonstrated that sustainability is not just a commitment, but a shared responsibility and an action we are proud to take, every day.