Link, a global leader in marketing procurement and sustainable brand execution, is proud to announce a new partnership with Alpina, one of Colombia’s most iconic multinational food and beverage companies.
As part of this exciting new collaboration, Link will manage the delivery of Print, POSM, and Promotional Items across Alpina’s nationwide campaigns, combining creative innovation with operational excellence to ensure consistent, high-quality, and sustainable brand execution.
Link will provide an end-to-end marketing execution solution that integrates sourcing, production, logistics, and quality control under one streamlined framework. This approach enables faster delivery, stronger cost efficiencies, and enhanced visibility across the entire marketing value chain.
Early Success Stories: Innovation in Action
Although still in its early phase, the partnership is already demonstrating tangible results through key pilot activations:
- Mochisaurios Campaign – Modern Channel: Link successfully executed a nationwide gondola brand activation in record time, covering multiple retail points across Colombia. The project enhanced campaign visibility while maintaining quality and precision.
- Mochisaurios Campaign – TAT Channel: Responding to an urgent rollout request, Link delivered 2,500 display units in just three days, leveraging its extensive supplier network to meet tight deadlines while achieving +10% project cost saving. The activation showcased Link’s responsiveness, flexibility and operational strength.
These early achievements highlight the power of the Integrator model, combining innovation, efficiency, and sustainability to deliver meaningful value for Alpina’s brand and business objectives.
Manuela Gómez, Trade Marketing Manager at Alpina, commented on the collaboration, “This partnership with Link strengthens our ability to execute impactful campaigns nationwide, while driving efficiency and alignment with our business goals. We’re already seeing positive outcomes from these first initiatives and look forward to more activations that I’m sure will continue creating value for our customers.”
George Homsi, Link’s Managing Director (Americas), also commented on the new partnership: “We’re proud to collaborate with Alpina on this exciting journey. Our Integrator model simplifies the marketing supply chain and helps brands work smarter, faster, and more sustainably. This partnership combines Alpina’s commitment to excellence with Link’s global experience, driving innovation, efficiency, and measurable impact across Colombia and beyond.”
The collaboration between Link and Alpina represents a shared vision for the future of marketing execution in South America, one that prioritises integration, innovation and corporate responsibility. Together, both companies are setting a new benchmark for how brands in the region can connect with consumers through smarter, more sustainable marketing solutions
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