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Link Wins gold at the World Leading Retail Marketing Awards, Popai Brasil for their collaboration with Heineken


Participating in the prestigious POPAI Brasil Awards for the first time this year, Link is proud to announce that it received a Gold Award in the Displays and Promotional Materials category.

Link’s strategic collaboration with Heineken and EA Agency, has resulted in the creation of an innovative new ice bucket that reflects Heineken’s brand identity: modernity, differentiation, and high-quality materials. The material used is unique, and not widely available on the market today; it is made from a special material that ensures durability and longevity whilst maintaining an elegant appearance.

Eliana Mariah, Link Brasil’s Country Director expressed her gratitude for receiving the Gold Award, saying, “I am beyond grateful for this award. It reflects our commitment to excellence and our determination to produce the highest-quality products available on the market. I would like to thank the Link team, suppliers, and partners for their hard work in helping us achieve this prestigious honour. At Link, we have always sought to expand our product range and offer our clients an ever-increasing variety of high-quality marketing ideas that meet their needs and exceed expectations.”

The POPAI Brasil Awards celebrates the work of Brazilian professionals in customer experience including marketing, communication, and design. The award seeks to officially recognize excellence in design and innovation. The event also aims to highlight these creative works as a source of inspiration for other professionals in this field.

“We’re proud of our team in Brasil, who won the gold at this year POPAI Brasil Awards.” said Mark McDonell, Chief Executive Officer of Link. “They were up against tough competition but rose to the challenge to prove themselves with a winning entry that was truly innovative, sustainable, and disruptive. This award is a true acknowledgment of their effort and dedication to produce high quality marketing materials which help our clients achieve their marketing objectives.”

This year, POPAI Brasil broke its own registration record with more than 600 projects evaluated by a team of national and international judges with high knowledge in the retail market. The ceremony with finalists was held on November 10th in Sao Paulo, where big brands, agencies and suppliers joined for an evening of celebration at this high profile event. 

Visit the official website of POPAI Brasil to see all the winners this 2022: Prêmio Popai Brasil.