Link is proud to announce the strategic appointment of two seasoned industry leaders—Louise King and Nicola Cregan—who will play pivotal roles in advancing Link’s long-standing partnership with Coca-Cola Hellenic Bottling Company (CCHBC). These appointments reflect Link’s commitment to continually enhancing its capabilities and bringing world-class expertise to deliver greater value and operational excellence for CCHBC.
Since the start of their partnership in 2018, Link and CCHBC have built a dynamic and scalable marketing services model. The collaboration covers a wide array of spend categories including Point of Sale, Print, and Promotional Goods. As the partnership evolves, Link is investing in top-tier talent to further optimise performance, support innovation, and enable sustainable growth.
Louise King joins Link as Operations Director, bringing extensive experience in operational excellence and transformation leadership. Previously with Oliver Marketing, Louise has delivered measurable impact across global brands such as Reckitt Benckiser and Diageo. Her expertise in streamlining workflows, overseeing large-scale transformations, and driving KPI-driven success will be instrumental in strengthening Link’s service delivery and innovation initiatives.
Louise King
Nicola Cregan
Nicola Cregan has been appointed as Account Director for CCHBC. With over two decades of experience in marketing and production, Nicola has held key roles at top creative agencies including Y&R, M&C Saatchi, WPP and Hogarth, managing successful campaigns for global clients such as Land Rover, Dove (Unilever), HSBC, and Bayer. Nicola began her advertising career with Publicis —where The Coca-Cola Company was among her earliest clients—bringing her full circle in this new role with CCHBC.
Lisa Bonney, Regional Managing Director at Link commented “These strategic appointments are a clear demonstration of our ongoing commitment to CCHBC. By enhancing our leadership capabilities, we are not only investing in exceptional talent but also strengthening the foundation of our partnership. Their combined expertise in operations, marketing, and transformation will enable us to better anticipate market needs, co-create impactful solutions, and deliver consistently high standards across every touchpoint. This move reflects our dedication to evolving alongside CCHBC—ensuring we continue to add value, foster innovation, and support their long-term success.”
Mark McDonnell, CEO of Link, added, “Bringing in exceptional senior talent reflects our shared ambition with CCHBC. Louise and Nicola’s expertise will deepen our strategic alignment, fuel innovation, and ensure we consistently deliver lasting impact. We’re excited for the next chapter of our partnership.”
Link’s continued commitment to innovation, operational excellence, and sustainability ensures that its partnership with CCHBC will drive long-term success. With the addition of these new senior leads, Link is poised to deliver exceptional value, drive positive change, and accelerate the next phase of its partnership with CCHBC—creating positive change and delivering value for all stakeholders.
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