.Link is proud to announce its latest strategic partnership with Syngenta, a global leader in technology and innovation in agriculture. Link has been awarded a 3-year contract to serve as the company’s exclusive aggregator for print and promotional materials across 18 countries. Following a rigorous due diligence and implementation process in 2024, Link is now fully established as Syngenta’s trusted partner, committed to delivering harmonisation, cost savings, and innovation across its marketing operations.
This partnership marks a significant step forward in Syngenta’s efforts to streamline its procurement processes while ensuring high-quality execution across multiple markets. By centralising print and promotional material sourcing through Link, Syngenta aims to drive efficiency, improve consistency, and optimise resources.
Lisa Bonney, Regional Managing Director at Link said, “We are delighted to partner with Syngenta in the procurement of their marketing print and promotional merchandise. Our approach is centred on creating and adding value through strategic procurement, operational excellence, and a commitment to sustainability. By leveraging our expertise and innovative solutions, we help Syngenta achieve their marketing and branding objectives, while driving positive change.”
Sustainability is a core focus of the partnership, with Link and Syngenta working together to establish clear milestones that support environmentally responsible procurement practices. This collaboration aligns with both companies’ commitments to reducing environmental impact and implementing sustainable solutions in the supply chain.
Craig Fechman, Regional Head of Indirect Procurement Europe and Global Procurement Sustainability Lead at Syngenta commented, “As we continue to embed Syngenta’s global sustainability priorities across our operations, it’s essential that we partner with organisations who share our commitment and can actively contribute to our goals. Link’s strengths in marketing execution and sustainable supply chain optimisation make them a strong strategic fit, enabling us to streamline procurement processes while upholding the highest standards of environmental stewardship, resource efficiency, and responsible sourcing. We look forward to this collaboration reducing the environmental impact of our supply chain and further strengthening responsible business practices across our global network.”
As Link embarks on this new chapter with Syngenta, the company remains dedicated to driving marketing excellence, strengthening brand visibility, and delivering strategic solutions that support long-term growth. With a focus on harmonisation, savings, and sustainability, Link is positioned to create a lasting impact in Syngenta’s operations.
About Syngenta
Syngenta is a global leader in agricultural innovation with a presence in more than 100 countries. Syngenta is focused on developing technologies and farming practices that empower farmers, so they can make the transformation required to feed the world’s population while preserving our planet. Its bold scientific discoveries deliver better benefits for farmers and society on a bigger scale than ever before. Guided by its Sustainability Priorities, Syngenta is developing new technologies and solutions that support farmers to grow healthier plants in healthier soil with a higher yield. Syngenta Crop Protection is headquartered in Basel, Switzerland; Syngenta Seeds is headquartered in the United States.