Link, a global leader in brand activation, has successfully completed a comprehensive, company-wide AI upskilling programme, equipping their global teams with the knowledge and confidence to harness artificial intelligence for smarter, faster and more effective marketing solutions.
The programme featured three interactive training modules, designed and delivered by Link’s Operations Teams. These modules were delivered via interactive sessions covering:
- The fundamentals of AI and how it works behind the scenes
- Techniques for effective prompting to maximise outputs from AI tools
- Practical applications of Link’s in-house AI solution— AgentIQ, a next-generation AI-powered tool for product ideation and effectiveness measurement, helping to predict product innovation potential, market impact and campaign success
AgentIQ is designed to transform the way brands create, evaluate and execute product ideas across campaigns and markets. Built on a proprietary multi-agent infrastructure, it supports Link’s teams from concept to execution, helping generate ideas, assess impact and effectiveness, visualise performance and convert insights into actionable innovation.
Through these sessions, Link has ensured that all teams now share a strong foundation in AI, enabling them to harness cutting-edge technology for exceptional outcomes and stay ahead in this rapidly evolving field.
Nick Wall, Chief Commercial Officer at Link, said, “At Link, we’re committed to equipping our teams with the skills and tools to stay ahead. Completing this AI upskilling programme, alongside tools like AgentIQ, ensures our people can turn insights into actionable, impactful campaigns for our clients worldwide.”
Mark McDonnell, CEO of Link, added, “AI is transforming the way brands innovate, and we’re proud to lead from the front. By investing in both our people and proprietary tools like AgentIQ, we’ve empowered our teams to think smarter, act faster and deliver even stronger results for the brands we serve.”
This initiative reflects Link’s ongoing commitment to innovation and the professional growth of its people, ensuring the company remains at the forefront of marketing technology and brand activation.