Link is delighted to announce the expansion of its partnership with Coca-Cola İçecek (CCI), with the signing of a new multi-year contract to provide full-service marketing procurement and project management services in Uzbekistan. This new agreement marks a significant milestone in Link’s ongoing commitment to supporting CCI’s marketing needs across diverse regions and extends a successful collaboration that began in 2019.
Under this new contract, Link will be providing a comprehensive range of services, including promotional merchandise, point of sale (POS) materials (both permanent and semi-permanent), and print solutions. This strategic expansion into Uzbekistan further enhances Link’s ability to deploy its global expertise and advanced technology solutions to optimise marketing spend, accelerate speed to market, and deliver high-impact marketing campaigns.
Their collaboration has already kicked off with several large-scale projects in the region, including POS materials, furniture and promotional items. Looking ahead, Link is planning a major Innovation Day event later in 2025 which will showcase groundbreaking ideas and sustainability initiatives. This event will not only highlight the innovative solutions provided by Link and CCI but also strengthen their partnership by reinforcing their shared dedication to sustainability and continuous innovation.
Ray Chasenski, Regional Managing Director (MEA) at Link, said, “I’m excited to see how Link’s solutions will make a tangible difference in Uzbekistan. The new contract allows us to use our proven strategies and technology to provide high-quality, cost-effective marketing procurement solutions. Our commitment to CCI remains unwavering, and we are eager to deliver exceptional results in this new market.”
Mark McDonnell, Chief Executive Officer of Link commented, “At Link, we are proud to continue our partnership with CCI, where we have been delivering innovative and effective marketing solutions for the last six years. Expanding our services into Uzbekistan represents an exciting opportunity to bring our global expertise to a new market. Through our advanced technology and sustainable solutions, we aim to optimise spend, accelerate time to market, and drive positive change for CCI in Uzbekistan.”
Link’s partnership with CCI originally began in 2019 with markets including Azerbaijan, Kazakhstan, and Pakistan. The new contract solidifies Link’s position as a trusted partner to CCI, reinforcing its ability to meet the growing and diverse needs of CCI’s marketing operations.
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