What started in 2005 as a five-person operation in Hong Kong has grown into a global marketing execution powerhouse. This year, Link proudly celebrates 20 years of turning bold ideas into meaningful brand experiences — with a +700-strong team across 60 countries worldwide.
From the beginning, Link set out to challenge the status quo. Today, we’re proud to be recognised as a trusted partner to many of the world’s biggest and most progressive brands — including Coca-Cola, Nestle, Heineken, Mars, L’Oréal, ITG and Pernod Ricard.
“We never intended to follow the industry. We set out to improve it,” said Link’s Founder & Chairman, Alec Pettigrew.
“From campaign activations to point of sale and promotional goods, we have redefined what great marketing execution looks like — creatively, commercially and responsibly.”
Our growth story is rooted in our independence, our people, and our purpose. As a privately owned business, Link has always had the freedom to do things differently — with a long-term mindset that values client relationships over short-term gains.
Mark McDonnell, Link’s CEO, reflected on this milestone: “Link has evolved from a small lifestyle business into an industry leader. Our uniquely entrepreneurial culture and the fact that we are privately owned mean we’re able to remain focused on long-term growth. We’re taking our clients on a journey — not just delivering today but investing in what’s next.”
“We’ve always believed that outsourcing should be about adding value — not just cutting cost,” Mark added. “At Link, we’ve brought a unique energy and passion to the model. We’re not a faceless corporate machine. We shape our service around each client, combining global scale with a truly personal touch. That’s how we build lasting partnerships — rooted in trust and real results.”
At the heart of Link is its people — a diverse, driven and passionate team that makes the impossible possible, every day. In our most recent global survey, over 76% of employees said that working at Link was “much more than a job.” We couldn’t agree more.
“We’re proud of what we’ve built,” said Alec Pettigrew, “But we’re just getting started. The future is about smarter delivery, deeper responsibility and creating lasting value for people, the planet and the brands we serve.”
We are Link. Your positive change partner.
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