From October 23 to 27, 2025, Link’s team joined thousands of global buyers and suppliers at the 138th Canton Fair (Fall Edition), held at the Canton Fair Complex in Guangzhou, China.
For the past 15 years, attending the Canton Fair has been a key part of Link’s sourcing strategy — and this year was no exception. Our teams from around the world gathered once again to explore emerging trends, innovative production techniques, and sustainable sourcing solutions that will shape the future of promotional merchandise, textiles, and beyond.
The Canton Fair continues to be one of the world’s largest trade events, bringing together innovation, craftsmanship, and creativity under one roof. For us, it’s an invaluable opportunity to:
- Discover new product innovations and printing techniques
- Strengthen direct relationships with existing partners while connecting with new suppliers
- Identify sustainable materials and production methods aligned with our long-term vision
Our team focused on key categories such as promotional items, textiles, gifts and premium products, sustainable merchandise, prints and furniture and home décor, each offering exciting possibilities for our global clients.
Among the many highlights, new printing techniques and sustainable products stood out as leading trends. As sustainability continues to drive consumer expectations, we’re inspired to explore new ways to create impactful brand experiences while reducing environmental impact.
These insights directly feed into our “Eye on the Future” ethos, where innovation, foresight and creativity guide every decision we make.
Participation in the Canton Fair reinforces Link’s commitment to being a distinctly dependable direct sourcing partner for our clients worldwide. By staying ahead of industry trends and deepening our supplier partnerships, we continue to:
- Enhance agility across global sourcing
- Strengthen quality control standards
- Enhance and broaden our sustainable supply chain efforts
“What makes the Canton Fair truly special is the connection. Connecting face-to-face with our teams from around the world and supplier partners, discovering innovations, and sharing ideas that inspire better ways of working.
Each year, we come back energised, with fresh thinking on how to make our sourcing more sustainable and our solutions even more impactful for clients.” said Noel Menassa, Operations Director, Link
Looking Ahead
As we reflect on another successful year at the Canton Fair, we remain committed to transforming insights into action, delivering innovative, responsible, and high-quality solutions for our clients across the globe.
Want to know more?
Click here to download our full Trade Show Report— featuring insights, trends, and highlights from the 138th Canton Fair.