Dunlop has taken a significant step in digital innovation with the launch of its exclusive E-Shop in South Africa, developed in partnership with Link. This project is designed to modernise Dunlop’s marketing approach by providing a seamless digital platform for its branded merchandise, enhancing engagement with its dealer network and employees while strengthening its brand presence in the market.
As consumer and business interactions shift towards digital platforms, Dunlop’s E-Shop enables a more efficient and accessible way for its authorised Dunlop branded fitment centres and employees to source promotional items. By integrating e-commerce into its marketing execution strategy, Dunlop is enhancing brand visibility and engagement, with plans to expand access to independent fitment centres in the future.
Managing an E-Shop presents improved operational dynamics opportunities, particularly in stock management and order fulfilment. To ensure a smooth execution, Link has implemented an agile approach, including structured inventory oversight, data-driven stock planning, and a collaborative review system. These proactive solutions help optimise supply chain efficiencies while maintaining the high standards Dunlop customers expect.
This initiative also highlights Link’s ability to go beyond traditional marketing execution, leveraging innovation to provide tailored solutions. While e-commerce is not part of Link’s core offering, the company’s strategic mindset and strong client partnership made this project a reality. By bridging digital innovation with marketing execution, Link has reinforced its role as a trusted, forward-thinking partner for Dunlop.
Kirsten Port, Link’s Regional Sales Director for Africa explained, “We always keep our eyes on the future that’s why Innovation is at the heart of what we do, and this project is a perfect example of how strategic thinking and execution come together. By working closely with Dunlop, we have developed a solution that not only enhances their brand presence but also strengthens their overall marketing strategy and generates more spend. We are excited to see this platform evolve and drive long-term success for Dunlop.”
Bashira Mansoor, Brand Manager from Dunlop said, “The launch of the Dunlop E-Shop presents an exciting opportunity for us to enhance engagement with our Dunlop-branded fitment centres and employees, providing them with a convenient and efficient way to access our promotional merchandise while strengthening our brand presence in the marketplace. Link’s expertise and hands-on support have been instrumental in making this project a success. We are excited to see the continued growth and impact of this platform as we expand our digital capabilities.”
As Dunlop continues to execute its marketing strategy, the E-Shop—developed in partnership with Link—serves as a key pillar in driving digital transformation, enhancing customer engagement, and reinforcing brand awareness. By leveraging Link’s expertise in innovative marketing solutions, this platform accelerates growth and strengthens Dunlop’s competitive edge in the market.
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