Blog

Understanding Greenwashing: How to avoid misleading claims on your marketing materials

At Link, we appreciate the importance of addressing critical social and environmental challenges that impact both our business and our clients’ global value chains. Greenwashing is an activity that no business wants to be accused of, especially if they are taking genuine steps to make their operations more sustainable. Often, greenwashing might not be intentional … Continued

4 min read Read more

Linking Success, A Remarkable Herbalife Extravaganza with Link

In the fast-paced and hectic world of corporate events and branding, it takes increasing effort to truly stand out. At a recent remarkable Herbalife extravaganza event, Link proved once again that we’re the expert at creating memorable corporate event experiences for brands that want to do better. Herbalife Extravaganza 2023 took place in Kraków, Poland. … Continued

3 min read Read more

Empowering Excellence: The Inspirational Story of a Woman-Owned Business which is changing the textile manufacturing landscape.

Back in July, between the two major APAC Supplier Summits organised by Link, our Sales Teams took the opportunity to attend a series of factory visits with some of our major manufacturing partners in the region. Emma Pomeroy, Link’s Chief Sustainability Officer tagged along to experience firsthand some of the factories which manufacture a huge … Continued

3 min read Read more

Link to a better future—an Intern’s Journey with the Global Marketing Team

In the spirit of celebrating International Youth Day, we cast our minds back to November 2021, when we welcomed a new wave of Interns into the business. These young minds brought fresh perspectives and boundless enthusiasm into our business, all whilst challenging norms and building positive relationships along the way. As this year’s International … Continued

5 min read Read more

Welcome to Link — Your positive change partner

In an exciting transformation for our business, we are proud to announce our rebrand from ASL Global to Link! This strategic decision follows the rapid growth of the company since 2018 into a fully-fledged outsourced service provider. In 2023, Link stands as one of the world’s leading marketing services businesses with 450 staff in 50+ … Continued

3 min read Read more

Link and Diageo Strengthen Ties with Multi-Contract Renewal in Africa

Link and Diageo strengthen ties with a multi-contract renewal which facilitate unprecedented growth in Africa. We’re delighted to confirm the renewal of two key contracts in the Africa region with Diageo, a global leader in premium drinks with over 200 brands in more than 180 countries worldwide. This commitment solidifies a strong relationship that has … Continued

3 min read Read more

How Sustainable Procurement can Drive Positive Change

Sustainable Procurement – taking the environment and society into consideration as part of the procurement process – is an important way to help build sustainable value chains. On World Sustainable Procurement Day (21st March) Links’s Chief Sustainability Officer, Emma Pomeroy, considers how the company is leveraging the power of sustainable procurement to facilitate positive change through complex, global supply … Continued

3 min read Read more

Link and Diageo Renew Major Outsourcing Contract in Southeast Asia

ASL is delighted to confirm the re-signing of key contracts in Southeast Asia with Diageo, solidifying a global relationship spanning four years. This renewed commitment from Diageo will see ASL continue to provide the world-leading premium drinks brand with the highest quality print, point of sale materials…

2 min read Read more

Link & Coca-Cola Deepen Their Global Collaboration with a Strategic Partnership in China

Link is proud to announce a strengthened global reach and extended strategic partnership with The Coca-Cola Company in China. This partnership is a significant milestone for both companies and further demonstrates their commitment to reaching new heights in the global outsourced marketing services space. The partnership will provide increased opportunities for both companies to drive … Continued

3 min read Read more

Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.