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Beyond the Logo: How Promotional Merchandise Drives Better Brand Impact

Promotional merchandise is no longer just an event giveaway — it’s one of the most powerful channels for building consumer connection.

Our new Insight Report explores why branded merchandise consistently delivers exceptional results on brand recall, loyalty, and ROI. Some highlights:

  • 89% of consumers remember a brand after receiving a promotional product.

  • 80% of consumers feel more positive towards brands

  • With an average 4,000 impressions per item, merchandise delivers long-lasting value at one of the lowest costs per impression of any channel.

But impact goes beyond the numbers. Merchandise integrates into daily life, creating emotional resonance and strengthening brand trust especially when designed sustainably and strategically.

At Link, we combine creative design, responsible sourcing, and global procurement to help the world’s leading brands turn promotional merchandise into a competitive advantage.

Read and download the full report below!