Blog

Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.

Sustainability Still the #1 Trend in Marketing Procurement in 2026

In 2026, sustainability is no longer a marketing message, it’s a procurement and brand requirement. Across promotional products, GWP, POSM and print, brands are being held to higher standards by consumers, retailers and internal stakeholders. What has changed this year is not whether sustainability matters, but how rigorously it is measured, specified and delivered. Responsible … Continued

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Link’s Collaboration with Alpina is Driving Integrated & Innovative Marketing Execution in Colombia

Link, a global leader in marketing procurement and sustainable brand execution, is proud to announce a new partnership with Alpina, one of Colombia’s most iconic multinational food and beverage companies. As part of this exciting new collaboration, Link will manage the delivery of Print, POSM, and Promotional Items across Alpina’s nationwide campaigns, combining creative innovation … Continued

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Link Wins Prestigious “Golden Leaf Award” for Outstanding Global Partnership with Herbalife

We’re proud to announce that it has been honoured with Herbalife’s highly respected Golden Leaf Award, recognising exceptional vendor partnerships across the company’s global operations. The award was presented during Herbalife’s 6th Annual Golden Leaf Awards ceremony, where senior leaders celebrated supplier partners who enable the company to deliver world-class nutrition products, empower distributors, and … Continued

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Link Launches Global AI Upskilling Programme to Boost Team Expertise and Drive Innovation

Link, a global leader in brand activation, has successfully completed a comprehensive, company-wide AI upskilling programme, equipping their global teams with the knowledge and confidence to harness artificial intelligence for smarter, faster and more effective marketing solutions. The programme featured three interactive training modules, designed and delivered by Link’s Operations Teams. These modules were delivered … Continued

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This Christmas, Sustainable Seasonal Packaging Takes Centre Stage Across Europe

The festive season remains a high-impact moment for retail brands across Europe. With sustainability expectations higher than ever, innovation leaders are reimagining seasonal packaging to deliver magic that is mindful of the planet. This year, industry momentum is shifting toward smarter formats and material strategies that reduce waste through increased reuse, refill and recyclability. Across … Continued

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Link New State-of-the-Art Office in São Paulo, Brazil

Link has opened a new state-of-the-art office in São Paulo, marking another milestone in its strategic growth across Latin America. This bespoke new workspace will double operational capacity and support Link’s projected growth for the next two years. The move follows a period of significant expansion, with Link’s LATAM team growing by 400% since 2022, … Continued

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Link Appoints Dan Healy as Regional Managing Director, APAC

Link, a global leader in marketing procurement and sustainable brand execution, has recently announced the appointment of Dan Healy as Regional Managing Director for Asia Pacific with decades of experience leading growth and transformation across international markets, Dan has built a distinguished career spanning APAC and EMEA and brings with him extensive leadership experience and … Continued

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