Blog

Every year on 24 October, the world pauses to observe United Nations Day, a commemoration of the date in 1945 when the UN Charter officially came into force, laying the foundation for multilateral cooperation, peace, and shared development. At Link, we believe deeply in the power of connection between brands and people, between purpose and … Continued

Link’s Product Lifecycle Analysis Calculator, launched in early 2024, is already delivering significant sustainability gains across the global supply chains managed by the leading outsourced marketing services provider. Now fully integrated into Link’s technology platform and embedded across client services teams in 60+ countries, the tool is transforming how brands understand and reduce the environmental … Continued

In collaboration with L’Oréal and Fundación Red de Árboles, Link’s Latam team came together in Tabio, Colombia for Plant the Future — a reforestation initiative dedicated to restoring ecosystems and creating lasting impact. Together with 35 participants, we planted 80 native trees from three species, reinforcing our shared commitment to protecting biodiversity and restoring ecosystems. … Continued

Promotional merchandise is no longer just an event giveaway — it’s one of the most powerful channels for building consumer connection. Our new Insight Report explores why branded merchandise consistently delivers exceptional results on brand recall, loyalty, and ROI. Some highlights: 89% of consumers remember a brand after receiving a promotional product. 80% of consumers … Continued