Blog

Imaginative campaigns. Engaged partners. Sustainable thinking. Discover how we are driving change.

Link’s ESG Calculator Delivers Major Carbon Reductions and Supply Chain Transparency in First Year

Link’s Product Lifecycle Analysis Calculator, launched in early 2024, is already delivering significant sustainability gains across the global supply chains managed by the leading outsourced marketing services provider. Now fully integrated into Link’s technology platform and embedded across client services teams in 60+ countries, the tool is transforming how brands understand and reduce the environmental … Continued

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Planting the Future, Driving Positive Change: A Shared Commitment to Sustainability with L’Oréal

In collaboration with L’Oréal and Fundación Red de Árboles, Link’s Latam team came together in Tabio, Colombia for Plant the Future — a reforestation initiative dedicated to restoring ecosystems and creating lasting impact. Together with 35 participants, we planted 80 native trees from three species, reinforcing our shared commitment to protecting biodiversity and restoring ecosystems. … Continued

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Beyond the Logo: How Promotional Merchandise Drives Better Brand Impact

Promotional merchandise is no longer just an event giveaway — it’s one of the most powerful channels for building consumer connection. Our new Insight Report explores why branded merchandise consistently delivers exceptional results on brand recall, loyalty, and ROI. Some highlights: 89% of consumers remember a brand after receiving a promotional product. 80% of consumers … Continued

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A Global Moment for a Shared Future: APAC Supplier Summit 2025

This year marked a major milestone in our global journey — bringing together over 200 of our supply partners for our 2025 APAC Supplier Summit. With teams flying in from six continents, this wasn’t just a meeting. It was a moment — one that reinforced how strong supplier relationships can drive shared success, from the … Continued

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Link Publishes Sustainability Report 2025, Marking Significant Milestone in ESG Leadership

Link, a trusted partner for the world’s leading brands in marketing execution and sustainable procurement, today announced the publication of its 2025 Sustainability Report. The report details the company’s progress and achievements across its Environmental, Social, and Governance (ESG) commitments for the 2024 reporting year, underscoring Link’s mission to deliver smarter, more sustainable marketing solutions. … Continued

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Driving Innovation, Link and Pernod Ricard GTR Extend Partnership with New Contract and Technology Solution

Link is proud to announce the extension of its long-standing strategic partnership with Pernod Ricard GTR with the establishment of a new, extended global contract. Building on 6-years of successful collaboration, this expanded agreement introduces new product categories and cutting-edge technology, reinforcing both companies’ commitment to innovation, efficiency, and sustainability. Link will continue supplying high-quality … Continued

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Plastic Free July: 10 Smart Materials Helping Brands Move Beyond Plastic

At Link, we know that every material choice makes a difference, especially when you’re working across 200+ markets and partnering with some of the world’s most iconic brands. Plastic Free July is more than a month-long awareness; it’s a global movement to rethink materials, reduce waste, and make smarter choices. For brands, it’s an opportunity … Continued

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Link at 20: Redefining the Next Era of Global Marketing Execution

What started in 2005 as a five-person operation in Hong Kong has grown into a global marketing execution powerhouse. This year, Link proudly celebrates 20 years of turning bold ideas into meaningful brand experiences — with a +700-strong team across 60 countries worldwide. From the beginning, Link set out to challenge the status quo. Today, … Continued

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Link Appoints Jonathan Allard as Group Chief Financial Officer to Strengthen Financial Leadership and Support Global Growth Aspirations

As part of its long-term growth strategy, Link, a world-class marketing services provider, is delighted to announce the appointment of Jonathan Allard as Group CFO. Jonathan joins the Link leadership team at a time of rapid expansion and transformation, bringing with him a wealth of global financial leadership experience across multiple sectors. A seasoned senior … Continued

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