This year marked a major milestone in our global journey — bringing together over 200 of our supply partners for our 2025 APAC Supplier Summit.
With teams flying in from six continents, this wasn’t just a meeting. It was a moment — one that reinforced how strong supplier relationships can drive shared success, from the factory floor to the final client delivery.
The summit was packed with energy, ideas, and open conversations. Suppliers showcased a wide range of solutions — from packaging and textiles to print, and merchandise — while we laid out a clear message: we’re looking for long-term partners who share our standards, mindset, and ambition.
We’re not just here to source the next product,” said Noel Menassa, Link’s APAC Operations Director, “We’re here to identify the way of better working — whether that’s in lead time, sustainability, labour practices, or production efficiency. Our suppliers play a critical role in helping us raise the standard. When we work with partners who bring solutions and operate with the same level of discipline and shared goals, we deliver better outcomes for our clients.”
Throughout the summit, the focus was clear: what it takes to meet the demands of today’s market — and stay competitive in the business landscape. That means tighter quality control, more efficient production, properly trained labour, and consistent on-site QA. Just as importantly, it means a shared responsibility to reduce waste and minimise environmental impact across the supply chain.
We discussed what partnership really means — not just in words, but in practice. Our suppliers are not just vendors. They are collaborators, co-creators, and problem-solvers. And when we work together, our clients benefit from faster response times, better consistency, and innovative ideas.
We also took a moment to recognise those who’ve gone above and beyond. During our supplier awards ceremony, we honoured top-performing partners who delivered excellence across service, creativity, and reliability. These aren’t just accolades — they reflect the high expectations we set and the trust we build together.
Mark McDonnell, CEO of Link, said, “This summit is a turning point. Our business and our clients are in a very fast-paced industry. Expectations are rising. Speed, sustainability, accountability; these aren’t add-ons, they’re part of Link’s standard service scope. And we can’t meet those expectations alone. That’s why this supplier community is so important. The more aligned we are, the stronger we are. And when we move forward together, we lead and drive positive change across our supply chain.”
As we look ahead, one thing is clear: the strength of our supplier partnerships will continue to be a driving force in how we serve our clients — with speed, precision, and purpose.
This summit was more than an event. It was a clear reminder of what sets us apart — the standards we uphold, the relationships we build, and the future we’re shaping together.
Because when we partner with suppliers who share our values and drive for excellence, we don’t just meet expectations — we exceed them. We deliver smarter, faster, and more sustainably. And ultimately, we help our clients stay ahead in a competitive, ever-evolving landscape.
This is how we move forward — together.
We are Link. Your positive change partner.