Thanks for joining us at ProcureCon!

We were delighted to be part of this year’s event and to connect with so many forward-thinking marketing procurement professionals.

In his session, “How to Leverage Gen AI in Marketing Procurement to Unlock Savings, Speed, and Smarter Sourcing,” Ian Sullivan, Link’s Global New Business Director, shared how we’re leveraging the power of Generative AI to fundamentally reshape how brands approach research, ideation, and creative sourcing.

From reducing lead times and unlocking new efficiencies, to enabling more agile and sustainable marketing operations — Ian explored how AI isn’t just a future vision, but a practical, scalable solution being applied today by the world’s top brands.