Coca-Cola Europacific Partners

Coca-Cola Europacific Partners utilises Link’s intelligent technology solutions to streamline workflow efficiencies and reduce costs

The challenge

CCEP is a dominant force in the global consumer goods market, serving 29 countries worldwide. With such a broad scope of operations, the complexity of its marketing activities can be difficult to manage. More than 500 suppliers were being utilised across the Australasia region, on a variety of marketing materials including printed collateral, point of sale units, event materials and promotional merchandise. Working independently, each CCEP market lacked visibility across the region and were unable to coordinate their activities to benefit from economies of scale.

To solve this, CCEP outsourced its Premiums, Print & Point of Sale materials for the Australasia region to Link. CCEP utilizes Link’s intelligent technology solutions to streamline workflow efficiencies and reduce costs across its marketing materials.

The results

Link now coordinates all activity across the region. It’s intelligent campaign management system is designed to create & execute all campaigns from initial concepts through to production & distribution into market. Working in collaboration with Link, CCEP is currently the only Coke bottler in the world currently using this preeminent campaign management technology solution. This system handles every stage of the process, leveraging spend across markets and providing seamless reporting for the entire activation.

Link’s service brings a high level of added value to CCEP marketing campaigns and supply chain, not least an average 15% saving on campaign materials. Link’s team remains proactive, regularly shares innovation, catalogues, best practice and case studies with CCEP stakeholders.

Link’s intelligent campaign management system has improved project management for CCEP, increased savings, and reduced turnaround times from four weeks to two or three days.

“This new technology has revolutionised the way we’re sourcing print, POS and premium materials for Coca-Cola. It’s exactly what our clients need to drive improvements in supply chain efficiencies and speed to market”

Lucie Harris - Operations Director Australasia, Link