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Link & Coca-Cola Deepen Their Global Collaboration with a Strategic Partnership in China

Link is proud to announce a strengthened global reach and extended strategic partnership with The Coca-Cola Company in China. This partnership is a significant milestone for both companies and further demonstrates their commitment to reaching new heights in the global outsourced marketing services space. The partnership will provide increased opportunities for both companies to drive innovation, market growth, and customer satisfaction.

Link secured a single source contract to provide marketing services to with The Coca-Cola Company (China), following a detailed due diligence exercise to assess the commercial benefits deliverable to Coca-Cola. This contract award was the result of a robust appraisal process, where ASL demonstrated its expertise and commitment to provide the highest quality trade marketing materials.

Since this time, Link has worked with Coca-Cola on a thorough implementation and immersion plan throughout 2022. Link conducted a series of informative presentations to client stakeholders to outline the full extent of services available. This successful collaboration has enabled Link and Coca-Cola China to move confidently into the next stages of their partnership.

Samantha Liu, General Manager of Link China said “Our dedicated team will continue to provide Coke China stakeholders with creative solutions for their Print, POS, Premia projects and workflow that align with the brand’s executions. Our onsite team is supported by additional staff in Link offices in China and Hong Kong, giving the team the resources, they need to deliver the best possible results. We are here to provide our expertise and guidance to make sure all projects are successful and within our client’s desired Key Performance Indicator and Service-Level Agreement requirements.”

Steve Pomeroy, Link’s Global Operations Director, also commented on the new contract “Link have proved themselves a reliable and innovative collaborator across the Coca-Cola network worldwide for many years, and our expert direct sourcing team in China has always been a key factor in this success. We are pleased to expand our successful partnership into China and look forward to creating innovative, effective marketing campaigns that drive business growth and capture market share for Coca-Cola China.”

This new contract is a great opportunity for both companies, as it will not only benefit the Coca-Cola Company, but also give access to a range of benefits to Coke bottling companies in China, including Swire Beverages Holdings Limited and COFCO Coca-Cola Beverages Limited. This partnership also provides Coca-Cola China with access to Link’s extensive network of approved suppliers, who produce trade marketing materials and related services to ASL clients in 150+ countries worldwide.